As marketers we are often talking about email lists. “Do you have a list? How many people are subscribed?” or “Why haven’t you started building a list yet??”. Big brands have known the value of building an email list for a long time and use it to build relationships with customers and really increase their sales. If you have thought about it before but are not really sure of the benefits then read this article where we take you through 6 reasons why you should be motivated to start building a quality email marketing list for your business.
1. Email marketing is still an effective tool for increasing sales.
If you find that you are in need of some faster sales you can turn to your email list. Using promotions, call to actions for referrals, upselling, cross-selling and more! If you have done a good job at building relationships with your audience you will be able to use this tool in times where perhaps you aren’t getting as many sales as you would like via other channels. You can also use your list to promote new products, offer VIP pricing, loyalty discounts etc. Not only are your email subscribers likely to do business with you but if you have a great email marketing campaign structure then they’re likely to become repeat customers. Really, when you are creative with your email marketing it can give a huge boost to your sales as it delivers the highest ROI for businesses.
Here are a few ways email marketing can help increase sales:
- Targeted campaigns: Email marketing allows you to send targeted campaigns to specific segments of your email list, making it more likely that your message will be relevant to the recipient and result in a sale.
- Personalization: You can use email marketing to send personalized messages to individual customers, which can help build a relationship and increase the chances of making a sale.
- Measurable results: Email marketing software allows you to track the success of your campaigns and see which strategies are most effective at driving sales.
2. It’s an asset you have control over
While social media platforms do provide an excellent way to promote your brand and connect with your audience, the unfortunate reality is that you don’t own or control those platforms. Changes to algorithms can have dire consequences for business owners who invest all of their marketing budget into being successful on a platform someone else owns. Your website and your audience are something that can remain with you while social media platforms come and go. Your audience is an important business asset, ideally you want to take as much control of it as possible so no one can stop you from connecting with people.
3. Opens the door to opportunity
When you have an email marketing list that you consistently work on delivering value to you are likely to be top of mind when your readers think about your industry. The people on your list may have incredible connections that are beneficial for your business and will think of you first for opportunities whether that is for an interview, the chance to speak at a conference or a magazine feature. It really can be a way to open up new opportunities for you and your business.
4. Put out important messages with the click of a button
Whether you need to announce special hours for upcoming holidays, introduce a new offering or you have pricing changes it’s easy to have a personalized note sent to all of your subscribers and existing customers. Not everyone checks their social media every day and even when they do the algorithm is likely to not show your message to all of your followers. With an email blast you can get your messaging out to as many of your fans and followers as possible.
5. Automated lead nurturing
This is a dream for business owners. Being able to take care of the majority of your sales and pre-qualifying process automatically even when you are asleep! If you don’t currently have any automated funnel sequences set up have a look at our article on 8 benefits of marketing automation and why your business needs it. Your sales funnel can work on taking your subscribers through an awesome buying journey that turns them into loyal customers.
Your email marketing list can be an incredible asset to you both now and well into the future. At this stage if you don’t currently have a list full of opportunities then you should consider implementing a plan to address this.