Effective social media marketing campaigns have helped many businesses across the globe increase their customer acquisition and retention rates. Knowing where to start when you have never engaged with your audience on social platforms can be overwhelming for business owners.
To get the most out of your social media marketing efforts it’s really important to understand some of these core elements. Here are 10 laws of social media marketing.
Stop and listen
Many business owners will default to bombarding their audience with messages about their business. This isn’t the most productive way of highlighting why consumers should buy from you instead of your competitor. You need to stop talking and start listening! Understand what your target market likes to talk about and what is important to them. This is a really important part of the process and it doesn’t cost you anything but time. You want to make sure that you’re cutting through all of the online noise and providing value. The only way you’re going to do that is to really stop and listen to what it is they want and then give it to them.
Don’t spread yourself too thin
We see this time and time again with many businesses they try to be successful across five or six social media marketing platforms even though their target market isn’t really engaging on all of the platforms they use. Time is limited, especially for entrepreneurs we need to make every second count towards achieving goals. You should really isolate the best platforms for return on investment and focus on them. It’s better to be highly strategic and succeed in one or two platforms where you generate customers, rather than being mediocre at multiple platforms.
Quality over quantity
You want to Target connections and followers who are going to engage with your content and also provide value and discussion people sometimes get caught up in the numbers and how many likes they have here how many followers they have there what you really want is to have our group who is highly engaged who is going to give those posts that you share interactions which is a great signal to the social platforms that you are providing unique and valuable content even if it’s only one or two hundred people this is a much better solution than having a thousand people who never interact.
This is easier said than done for eager entrepreneurs who are very passionate about their product or service and want to get it out there to the world but everything good takes time. You need to commit to long-term sustained efforts to achieve results. It can be really easy to feel like giving up after a short amount of time because you’re not seeing the fruits of your labour fast enough. Push through and keep going.
Have influential friends in high places
Social media influencers can have a positive impact on your business but you want to spend your time finding the best ones in your particular niche and connecting with them to create a positive relationship that is beneficial to you both. If you position yourself as an authority in your particular market these influencers might be inclined to share your content with their audience which gets your brand in front of highly targeted audiences.
Create value for your audience
Remember that 80/ 20 rule! Do not under any circumstances consistently bombard your audience talking about yourself, it’s not interesting when people do it in conversation and it’s certainly not interesting when people do it on social media. This connects back to our previous point where you need to understand your target market. What do they like to talk about? What are the kinds of things that they find entertaining? Identify the kind of content that really resonates with your audience that is also consistent with your brand. Whilst your audience may really enjoy dog memes (I mean, who doesn’t?!) this may not be in line with your branding. So it will take some analysis and time to really formulate a winning strategy but it is worth it in the long run.
Have meaningful interactions with people
You don’t want to just be talking at your audience and then disappear. You should be engaging in the discussions, responding to comments on posts and moderating your platforms to ensure things don’t get out of hand. If you receive feedback thank people for taking the time to review your business, even if they leave a negative review this is a great opportunity. Every business gets negative reviews, how you handle them and interact with your customers can help you land more business believe it or not. Show your audience that you aren’t inaccessible to them.
Gary Vaynerchuk publicizes this concept quite a lot with his “give, give, give, then ask” advice to entrepreneurs. Essentially this concept is that you can’t expect that everybody is going to engage, do business and give value to you when you haven’t given them any value. Remember that with social media you don’t want to be pushing your products and services on people, they will unfollow you or tune you out. You need to give enough value that people WANT to come back and give something to you, whether that is a social interaction or purchase.
Having an effective social media marketing strategy can be very overwhelming for entrepreneurs but the right tactics can take your business to the next level. Get in touch with our digital marketing agency to discuss your needs and goals.